“How do I increase website traffic?” This question will most probably never get exhausted. People are always trying to chase down new and untapped web traffic sources from different places all over the world. Let’s say, you are a new entrepreneur who has an awesome product and now, all that is left is to create a store and start selling your new product online. The major question here would now be as already mentioned above. “How will I make my store more visible online so as to sell to as many people as possible and maximize my profit?” In this article, we are going to cover several ways to find and increase web traffic to your landing page or just to increase your online presence........ Here's a quick tip though, you can immediately increase your traffic by posting an ad on our website. We'll drive traffic to your page! Click here to request an ad spot.
Before we delve into how to increase website traffic, we must understand what quality website traffic is. Most companies or businesses spend a lot of money and time on increasing their website traffic but don’t see any type of compelling rise in revenue. If at any point you have triumphantly increased your traffic, but you still don’t see any type of noticeable improvement in profits or revenues for your business then there is a very big chance that you targeted the wrong audience. More web traffic doesn’t always necessarily lead to increased revenue, but with targeted marketing campaigns, you can have your cake and eat it too i.e., more guests for your websites and exceedingly qualified leads. Sounds great – right? So, without further ado, let’s check out the most outstanding ways to increase your web traffic.
a) Blogging – Inbound Marketing
Inbound Marketing is a strategy that attracts consumers by creating proper and valuable content customized to their needs and problems most effectively through blogging. You must create content that will attract the right consumers to your website – “quality web traffic”. To do this you must understand the consumers that you are targeting. Once you know your audience, you can now create content that will easily attract them to your online business.
How do you write an effective blog that will attract the right type of consumer to your website? Here are some of the steps you can take to achieve this.
- Identify your target audience.
- Conduct S.E.O (search engine optimization) research – Learn what your target audience is searching for on the internet.
- Write a draft. Always use interesting points of view to make your blog post stand out.
- Publish your blog on your website. Use some SEO tools such as Botify or Bright Local to optimize your content.
- Promote your blog on social media and email newsletters to generate traffic. The more traffic you drive to your post, the more your post will rank on search engines.
You can find good writers on Apexlistings by requesting us to find one for you through our matching program or by checking our virtual assistant services.
b) Search Engine Optimization
Search Engine Optimization is important for any online business to thrive. Every website administrator should understand what SEO is, how it works and the potential it has when it comes to generating web traffic.
SEO is a set of rules for optimizing your website so that it can achieve higher rankings in search engine’s organic results. It’s the process to follow to increase the visibility of your website in search engines and get more traffic.
SEO has two main goals. The first is to help you understand what users are searching for so that you can create quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.
SEO is important because:
- Most search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages.
- Good SEO practices improve the user experience and usability of a website.
- SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
c) Buy Google Ads
The fastest way to get your website at the top of search results thus increasing your traffic is through Google Ads. Always try to choose the right keywords that are most compatible with your content, as Google considers the quality and compatibility of the web page when indexing paid search results. If done properly, your website will come at the very top of a relevant search query.
d) Social Media
Staying active on social media is a proven way to achieve lasting results. Develop your social media profiles with on-brand profile and cover photos, engaging bios, completed about sections, and regular posts.
Always provide a link (backlinks) to your website in your social media bios and find opportunities to link back to your site with your social media posts. Try to keep your channels engaging with interactive, diverse content such as Instagram reels, TikTok videos, etc.
If it's a lot of work for you to keep your social media channels active, you can always get help from Apexlistings. Send a request to get matched to the right person who can help you.
e) Backlinks
What is a backlink? – A backlink is a link that is created when a website links to another website.
In other words, a website could link to any of your content be it a blog post, or any page on your website.
Why are backlinks important? - When other websites link to your website, it helps show the search engines that your content is worth endorsing and is creditable, which has been proven to help businesses rank higher on the first page of the search engines.
The more high-quality websites link back to your website, the higher the percentage of increase in the amount of traffic to your site.
In summary, always keep in mind that more website traffic doesn’t always translate to more sales and revenue. Be intentional with the website traffic you bring in. Set your goals beforehand and always go for the tactics that align with your overall strategy and drive traffic to your website that is qualified to convert. You may also want to check how to build an email list that helps you retain website traffic. You can always hire a freelancer to assist in every step.
Article Written by: Joe Kanene, Independent Contributor on Apexlistings.