Understanding Key Digital Marketing Strategies: SEO, SEM, SMM, and Email Marketing
In today’s fast-paced digital landscape, understanding key digital marketing strategies is essential for businesses looking to stay competitive. Whether you're a seasoned marketer or a business owner exploring online growth, familiarizing yourself with SEO, SEM, SMM, and Email Marketing is pivotal. Let’s break these concepts down;
1. Search Engine Optimization (SEO)
The primary purpose of SEO is to ensure your website appears on organic search engine results. By using targeted keywords, optimizing site structure, and creating high-quality content, businesses can attract traffic naturally. SEO is a long-term strategy that enhances your credibility and ensures that your audience finds you when searching for solutions you provide. For instance, local SEO can help small businesses dominate regional markets, while technical SEO ensures your site runs smoothly and loads quickly.
What does SEO involve?
Read more: Digital Marketing Strategies: SEO, SEM, SMM, and Email Marketing
If you have a small task, a small budget, or you need to hire freelancers from Kenya, Apexlistings is the best website to use and we'll tell you why.
Apexlistings was designed to help clients like you hire for simple short tasks like article writing, PDF editing, Typesetting, logos & graphics, etc.
The registration process is Easy and Free! You can set up your account as a buyer client and start posting your tasks without limits. The website brings together verified freelancers from across Kenya who are willing to offer virtual services for money.
In this article, you will learn how to find duplicates in Excel. Ms. Excel is a powerful tool for almost every business or organization. We work with data daily and what better tool to use than Excel? It is a simple tool but at the same time full of advanced features which we can use to enjoy better record keeping. As business records expand, there’s a high chance of data being duplicated. Luckily, Excel comes with its built-in feature of finding duplicate data. Here's the step-by-step guide on finding and handling duplicate entries in your Excel spreadsheets.
a) Using Conditional Formatting
Step 1: Select the Range of data
- Select the cells in which you want to find duplicates.
Step 2: Apply Conditional Formatting
- Visit the Home tab.
- Find the Conditional Formatting in the Styles group.
- Click Highlight Cells Rules > Duplicate Values.
Step 3: Select Formatting Options
- In the Duplicate Values dialogue box, you can select the formatting you'd like to apply on the duplicates (e.g., Yellow fill with dark yellow text).
- Click OK.
The duplicate values in the selected range should be shaded by now.
Learn how to write an apology letter that truly makes an impact!
What is an apology letter?
An apology letter is a written form of communication to acknowledge a mistake, show remorse for the same, and offer to correct the mistake as much as possible.
We write apology letters for many reasons such as being late, making a mistake, etc. If you need help writing an apology letter, get the help of our freelancers by posting your task on our task board.
Apology letter for being late
Tips for writing a Good Business Proposal
Writing a strong business proposal is important for successfully getting new clients and investors. Here are some tips on developing a winning proposal especially if you are looking for how to write a business proposal for funding
1. Understand the Client
You are writing to someone, right? Research your client's business, industry, interests, and capacity before actually beginning to write. Here's why, if you are writing a proposal to present your business idea to an investor you have to show how the investor will benefit but if you are writing a proposal to seek a grant, you have to show how you will impact the lives of other people. So understanding the client you are writing to is important. Are they interested in making money or doing charity?
How to Send a Newsletter in Gmail: A Step-by-Step Guide
Sending newsletters is an effective way to stay connected with your audience, whether you’re running a business, a non-profit, or a personal blog. While Gmail is primarily designed for one-on-one communication, it can also be used to send newsletters if done correctly. Here’s a step-by-step guide to help you send a newsletter using Gmail:
Step 1: Create Your Newsletter Content
Before sending your newsletter, draft your content. Use a word processor or a tool like Google Docs to organize the text, images, and links you want to include. Ensure the message is clear, concise, and visually appealing. If you are not comfortable with designing your newsletter, you can get help right from this website. Create a free account and post a task to describe the help you need e.g "I need help to design a newsletter". We will then take it from there. You can get help for any task that can be done online. Call us your online cyber cafe!
You are an employer, right? Whether you are a small business owner or an established firm, you need to know how to write a job offer letter. After spending hours and hours going over the resumes of your applicants, you have now selected the best one and are ready to hire. You have probably done the interview and put everything in order. This is where the offer letter comes in. It may be formal or informal (in some cases), but learning how to write a job offer letter that’s clear and doesn’t cause unnecessary legal complications is key.
In this article, we will talk about the contents of a basic job offer letter and also look at the legal considerations to keep in mind.
How to Write a Job Offer Letter: The Basics
Wondering if you can scan a document and edit it? Apexlistings freelancers will help you edit a scanned document. All you need is a free account with us and we can help you get any task done online with ease. Whether it's about editing a scanned document, adding pages, removing pages from PDF, writing articles, and more! Typing a scanned document can be achieved by using Optical Character Recognition (OCR) software, which converts images of text into editable text. If you would like to do it yourself, this article will guide you but remember it costs as low as Ksh 100 to get a freelancer to do it for you. Check how others are getting help for their tasks on our online task board. To edit your scanned document, here’s what you can do it:
1. Using Adobe Acrobat Pro DC
- Open the scanned document in Adobe Acrobat Pro DC.
- Click on “Scan & OCR” in the right-hand pane.
- Select “Recognize Text” and then choose “In This File.”
- Once the OCR process is complete, you can edit the text directly in Acrobat or export it to a Word document.
The term freelancer refers to an independent contractor who offers his or her services to various clients simultaneously and gets paid on a per-task or per-job basis. Freelancers are not employed by their clients and often offer their services for a short term. They therefore have the freedom and flexibility to choose and work on different projects for different clients at the same time unless they are committed to completing an initially undertaken job.
On this freelance website, you will find freelancers for any project at any time! All you need is a free account as a buyer.
In this article, we cover the following;
- What is freelancing and who is a freelancer?
- Traits of freelancers.
- Types of freelancers.
- Types of freelancing jobs.
- How to be a freelancer.
- How to hire a freelancer
- Advantages of freelancing.
- Disadvantages of freelancing.
Do you wonder what is the importance of a business card in this tech era? Well, whether you print out a regular business card or you possess a digital card, the value of a business card never goes away.
A business card is a small card that bears business information about a company or individual. Such a card typically includes the holder’s name, company or business affiliation, and contact information such as contact number, e-mail address, website, and postal address. Business cards are shared during formal introductions as a marketing strategy, or just to network.
At Apexlistings, we have freelancers who can quickly design business cards for you that you can later print but you can also get a digital business card that you can conveniently share. Well-designed business cards will instantly elevate the image of your whole company/business.
Here are several reasons why having a business card is beneficial:
How do you open a zip file? Do you have a zip file and don't know how to open it? Zip files are a popular way to compress and share multiple files or folders as a single package, saving storage space and simplifying file transfers. If you’ve received or downloaded a zip file, you’ll need to extract its contents to access the enclosed files. Here’s how to do it.
What is a Zip File?
A zip file is a compressed file format that reduces the size of files or folders. It often ends with a .zip extension. Unzipping or extracting is the process of decompressing these files.
How do you Open a Zip File on Windows
- Locate the Zip File: Navigate to the folder containing the zip file.
- Right-Click the File: Right-click on the zip file to open a context menu.
- Select “Extract All”: Choose this option, and a new window will appear.
- Choose Destination: Select the folder where you want the extracted files to go. By default, they’ll unzip in the same location as the zip file.
- Click “Extract”: The system will unzip the files and open the destination folder once completed.
