An email list is a collection of email addresses that companies use to send targeted messages, promotions, and updates to their loyal customers.
Before we get into how to create and grow a mailing list, here are some of the reasons why you should have one in the first place.
- People use email.
A lot of people use email; to be precise 4.03 billion people. Since email is widely used, you have an excellent opportunity to reach a larger pool of people by creating an email marketing strategy and building an email list.
- People choose to join your list.
An email list gives you access to people who want to hear from you. When you build an email subscription list, the people who sign up do so without being coerced.
- You have a direct connection.
Email marketing using a mailing list enables you to send content directly to prospects interested in your product or business — your content appears right in their inbox.
- You can deliver a more personalized experience.
A mailing list allows you to deliver a personalized experience for your subscribers. There are dozens of companies vying for your subscriber’s attention.
Now that we know what a mailing list is and what it can do for us, let’s get into some of the ways one can create an email list.
How to create and grow a mailing list.
- Add a sign-up link to your website.
Apexlistings can help you build your website for success.
To build a mailing list in the correct manner, start by adding an email sign-up bar to your site and ask for a name and email, or just the email.
- Create a CTA (Call to Action).
Another strategy you can use for email list building is to create a pop-up box inviting people to sign up for your emails. You can put the invitation to sign up right in your site visitor’s face and persuade them to sign up with a special offer or discount.
- Offer Incentives
Sometimes people need to be persuaded to join your mailing list. Offering rewards for joining your mailing list can really push visitors to join it. Examples of incentives could be discounts, free updates, or free shipping.
Email list builders
You can also use tools such as Mailchimp, Constant Contact, Get Response, and Optimonk to make and grow a mailing list easily by including them in your site. WordPress makes it easier to integrate these tools into your site.
Building an effective email list can appear very difficult at first. But with the strategies mentioned above it can be very easy to cultivate a loyal customer base by providing value through customized messages enabled by a mailing list.
On this freelance website, you will find freelancers who can help you with any tasks including creating a website or landing page and integrating your email list builder, copywriting for emails and offers, and even advertising your website to increase traffic. Create a free account here.
Written by Joe Kanene, an independent contributor on Apexlistings
