A while back, it was practically strange or unfamiliar for young Kenyans to fill up the streets of Nairobi to produce content for social media but recently more and more people are tapping into ways to make money via TikTok by producing content from practically anywhere.
If you get the chance to make a trip down to the CBD on the weekends, especially Sundays, you will find a horde of youth usually ranging from between the age of 16-30 years filling up the streets – dancing and shooting content for their social media following.
Slowly but surely Kenyans from all over our beloved country are realizing that content creation does pay and very well for that matter as in the case of the young Kenyan – not mentioning names, who recently bagged a cheque worth ninety million shillings. Talk about getting paid. With very limited entry-level jobs for graduates and a skyrocketing cost of living, people are slowly turning to content creation as their main source of income.
In this article, we are going to focus on ways to make money on TikTok in Kenya.
TikTok has become a main source of income for so many Kenyans. Recently, Azziad Nasenya came topped the list of the highest TikTok earners with slightly over a million followers. She is estimated to be making at least half a million (Kshs 500,000) per sponsored post. TikTok in Kenya is growing at a very fast rate compared to other social media sites. You may not want to let such an opportunity to make some extra money slide.
Without further ado, let's delve into some of the ways one can make money on TikTok in Kenya.
To make money on TikTok, you first need to create an account with the App. Now, creating a TikTok account is no rocket science; just download the App from Google Play Store or Apple Store, open the app, tap profile in the bottom right, and choose the most appropriate method for you to sign up. Make sure your email and phone number are valid as they are needed for login and password recovery.
After successfully setting up an account, follow these steps to start earning.
1. TikTok Creator Fund
TikTok creator fund rewards you for doing what you do best – making fascinating and incredible videos. This is a pool of money TikTok distributes among users in the Creator Fund. You can apply for Creator Fund if your account has at least 10,000 followers and has at least 100,000 video views in the past month. This is possible if you build your brand, and produce interesting and consistent videos that get high, consistent traffic.
2. Sell products or Services.
If you have a business, be it brick-and-mortar or online, you can market your products or services by making short TikTok videos.
If you don't have your own products or services, another way you can make money by selling products on TikTok is through affiliate marketing. Companies and brands can pay you to mention or link a certain product or service in your videos. When your followers make a purchase using the link or code, you get a commission.
3. TikTok Coins (Gifting)
Coins were created so fans and users of TikTok can show their support to their favorite creators in a financial way. Now, let's face it, you will need to earn the coins by producing good content, keep this in mind when making your videos. Always strive to be refreshing and consistent. By doing so, you will always find fans tipping your content with TikTok coins. One TikTok coin is worth about 1.4 cents in US dollars or approximately 20.15 Kshs depending on the exchange rate and inflation. Therefore, the more fans you impress, the more chances you have of your videos getting tipped.
4. Become a consultant.
Being a consultant is one of the easiest if not one of the best ways to make money on TikTok or any other social media site.
Instead of using your time to make these videos, you can just offer your hard-earned content creation and marketing skills in terms of consultancy. Just sit back and tell them what to do without even picking up a camera or writing content.
Different brands or companies want to grow their accounts and sell products on TikTok. But there is one hurdle - the big elephant in the room. How?
These brands or companies don’t have an idea of HOW to do that efficiently.
As someone with good experience and a proper insightful understanding of the platform, you can offer them advice for a price – hefty or not.
If you can help these brands get what they want – i.e., customers, they will sign those cheques and you will, as the old saying goes, be laughing all the way to the bank.
Ideally, companies are looking for fast results. If you can help them achieve, say 100K views fast, you can earn good and easy money as a consultant.
5. Affiliate Links
Promoting affiliate links can be hectic. Even on TikTok. But there are ways to do this without spending a lot of time and money. Here are some ways to do this:
a. Create custom stickers with your affiliate link.
b. Always share your brand's name in the caption.
c. Add a link in your bio.
Here are a few estimates of your earnings based on your TikTok following. Kindly note that these are "estimates" and are only to guide you on how much your account might be worth.
a. 10,000 followers = Kshs 10,000
b. 10,000 – 50,000 followers = Kshs 10,000 – Kshs 50,000
c. 50,000 – 100,000 followers = Kshs 50,000 – Kshs 100,000
d. 100,000 – 500,000 followers = Kshs 100,000 – Kshs 500,000
e. 500,000 – 1,000,000 + followers = Kshs 500,000 – Kshs 3,000,000
Article Written by: Joe Kanene, Independent Contributor.
