Find a product description writer on Apexlistings or learn to write your product descriptions like a pro! Product descriptions act like online sales agents who market your product day in and day out. They can make or break your business. They are words with a great capacity to impact sales, customer satisfaction, and brand reputation significantly, so there is a need to keep them sharp and maintain a persuasive sales pitch. That's why is better to hire a product description writer who will make your products stand out. You can hire all types of writers here on Apexlistings with a free buyer account.
In this article, we will share with you practical tips to give you the outlook of product descriptions that convert!
How to write a compelling product description.
A product description is promotional text that gives potential customers brief information regarding a particular product; what it is, what it does, and why buy, or rather the product benefits, to convince them to buy.
Since the main purpose of a product description is to draw customers into buying, a good product description should come out strong with a persuasive pitch. Purchases are more likely to be experienced when the focus is shifted to the product benefits instead of its features.
Solid evidence shows that a product’s description is critical to conversions.
Here a the tips that a product description writer considers;
Know your ideal customer.
First things first, get to know your customer. This is the first rule for writing an effective product description. If you know who you’re writing for, you’ll probably know what they're looking for. Use a buyer persona to get more information about your target audience, such as behaviour, interests, needs, motivation, goals and even demographic factors, allowing you to tailor the product description in the best way possible. Having a grip on such information is vital, as it determines the tone and style of language to use, customer goals for the product and highlighting the problems the product will solve. Customers tend to feel safer and comfortable with a purchase, knowing that it's harmless and that a particular product will solve their problem.
Highlight the benefits.
One way to sell is by emphasising the product benefits. While new product features can be exciting, customers are much more interested in how the product will improve or make their lives easier. On that account, a product description highlighting each feature's benefits is much more effective and will undoubtedly increase sales.
Add Visuals.
Shoppers’ imagination is fed by the physical touch of products in a store, creating a sense of ownership and increasing the chances of buying. How can this effect be achieved online, where physical interaction with products is not an option? This is where images, graphics and visual elements come in handy. Research has proven that combining a good product description and a visual creates a better shopping experience. High-converting product images and good product descriptions complement each other and conquer buyers' objections and hesitations.
Make descriptions scannable.
Product descriptions should not be wordy with long phrases; instead, make them scannable. Going through product description word-for-word can be tiring, boring and time-consuming. It is therefore advisable to make use of features such as;
- Eye-catching icons.
- Compelling headlines.
- Readable font size.
- Simple drop-down menus.
- Bullet points.
- White spaces. They make content digestion easier.
This makes it possible to grasp a lot of information in a blink.
Add answers to FAQs
Adding frequently asked questions to a product description is a great yet simple way to give extra information about the product. It clears any uncertainties and misconceptions and keeps buyers in the know without them having to look so hard. All you need to do is find the most frequently asked questions about your product and provide answers to them.
Writing a great product description that sells can be as simple as that. Whether experienced or amateur, the key is having a good perception of your target audience. To write a great product description for them, you first have to know what your customers are looking for. But don't worry, as promised, Apexlistings can help you hire product description writers. Take the first step to register a free account and post a job, then interact with our writers and take your business to the next level.
