A social media manager is amarketing specialist who generates and executes strategies designed to strengthen an organisation's online presence and attract its target audience on different social media platforms. They aim to build a strong and healthy online community by creating relevant content, managing the social media account, conducting market research, analysing data and interacting with followers.
On this freelance website, you can hire a social media manager within your budget. Simply create a free buyer account and post your task on our task board or find a relevant service from our independent virtual assistant service providers.
A social media manager is crucial as they oversee a brand's online existence and engage with its audience on social media platforms, thus improving the brand's awareness.
One of the many roles of a social media manager is generating relevant materials and ideas that will not only capture the attention of the target audience but also align with the organisation’s goals, the target audience, as well as the platform’s best practices. The social media manager then strategises the opportune time and manner in which to publish this content across the social media platforms, hence guaranteeing a wider audience reach and a strong social media presence.
A brand seeks to meet several goals via its online presence. Ranging from attracting and converting customers, boosting sales, building brand awareness, and enhancing target engagement, among others, and these are priority goals of a social media manager. The social media manager is to come up with and put in place social media schemes that will see to it that such goals are met. The social media manager is therefore the brand’s strategist in meeting specific business goals.
One of the key concepts to a thriving online presence of a business organisation is having a strong and loyal audience. Consistency is key. The social media manager needs to have a routine of constantly interacting with the followers, positively responding to comments across the social media platforms, giving updates and feedback with immediate effect, upholding transparency and also giving rewards and incentives to the loyal audience. By engaging and keeping the audience close enough, the social media manager is promoting a sense of online community around the brand. This creates loyalty between the audience and the brand, and thus, a more thriving business endeavour is realised.
To optimise its online presence and widen market reach, an organisation ought to make use of as many social platforms as possible. Therefore, the social media manager is to create brand awareness and visibility across the different platforms. Platform management is thus another role the social media manager has to meet, ensuring consistency and brand alignment. It is a requirement to come up with platform-specific content and strategies, as different platforms portray different themes. It is key for the social media manager to bear in mind the latest trends, rules and standards across the social media platforms, for splendid results.
That being the case, it's vividly clear the crucial roles, duties and effects of a social media manager in an organisation. In today’s technical world, online existence for a business venture is inevitable, and so is a social media manager.
Hire a social media manager on Apexlistings. Create a free buyer account and interact with experienced social media managers on this website.
Our social media freelancers will help you
- Create engaging posts
- Create banners & flyers
- Respond to comments
- Offer incentives & rewards
- Conduct research
- Collect feedback from customers etc.
